How to Differentiate Yourself in the Pet CBD Marketing Space


Numerous businesses sell CBD for animals.

However, marketing efforts by the vast majority revolve simplistically around, “Oh, we also have pet supplies.”

On the other hand, industry leaders in pet CBD marketing have learned how to stand out from the competition.

They’ve achieved this by focusing on one of the most potent persuasive principles in history.

The good news is that applying this principle is relatively simple.

It only requires a few straightforward actions, as I’ll explain below.

Additionally, by taking these actions, the industry-wide restrictive advertising regulations that currently plague the CBD sector are avoided.


We dog lovers are aware that our furry friends can communicate with us. Undoubtedly not in words.

Instead, they use a variety of nonverbal cues to communicate with us, such as tail-wagging, deep-staring, smiling, bouncing around, etc.

If Anthony Robbins is right—and I believe he is—about what communication is, it’s the outcomes you achieve.

Dogs are results-oriented, and they have a lot to say about CBD oil.

Her Old English Mastiff, Coco, who is three years old, gave Carole Jarvis the message.

In Carole’s words,

“[Coco [has severe arthritis in both of her knees and hip dysplasia in both of her hips. She was on Tramadol 150 mg twice daily but is no longer able to take anti-inflammatories. Since I can’t afford all the procedures she requires, I tried CBD oil as a last resort. Now that she’s been taking it for a month, the dog is completely different. She is no longer in pain and is not constantly disoriented. I can’t express how highly I regard CBD oil… “

From her 12-year-old Leonberger, Lori Dzingala also received clear communication.

According to Lori,

“[She] commenced having seizures. We were losing her as a result of a severe seizure. We tried CBD after a client of mine suggested it. She started walking and even trotting after three days. The seizures could now be controlled.”

These are just two of the countless examples of how dogs communicate the positive effects of CBD on their health.

They have expressed their feelings to their humans regarding a wide range of medical issues, including cancer, anxiety, sleep disorders, epilepsy, joint issues, and many more.


No different from us are our feline friends. (My fellow cat lovers are aware of what I’m referring to, aside from their well-known aloofness and food preferences.)

Alicia Antonio “heard” her older tabby, Loud and clear, Charli.

As Alicia explains,

“Last month on a bright Wednesday afternoon, [Charli] became unable to walk. She was totally paralyzed by the afternoon, so I hurried her to the vet.

“Prognosis? Not good.

“unquestionably neurological Cause undetermined.

“Could my cat benefit from [CBD]? I had nothing to lose, right?

“As long as she wasn’t experiencing excruciating pain, I agreed to give her the weekend to try to rest and recover. I also promised to research CBD oil as a potential treatment option.

“I must say that the outcomes were AMAZING. Her right pupil, which had been dilated for days (possibly indicating a brain tumor), returned to normal the day after she began taking CBD oil. Charli began eating and drinking on her own again four days after beginning to take CBD oil twice daily. She had previously been refusing all food and water, so I had to use a baby syringe to force water down her throat in order to keep her hydrated (and alive).

“Even though her back legs were still immobile, five days after beginning to take CBD oil, she was able to use her front legs once more and was able to slowly sit up and lean against walls and furniture. The next day, her back legs began to function once more, but she was still weak and unsteady, finding it difficult to take more than a few steps. Our cat was back up and moving, albeit cautiously, a full week after starting on CBD oil.

“She credits cannabis with saving her life.”


Every single morning, our two little terrier mixes “allow” me to have one sip of coffee – just one – before demanding their morning walk.

I can clearly see what they want. They did a good job of training me.

Before I can finally return to my cup of coffee, they need to have their morning dental treatment after their walk.

(Oh, and our young orange tabby “talks” me into giving him treats at the same time, too. Evidently, both cats and dogs can train me with ease. Aren’t we all?)

In other words, because they tell me so, I have a keen sense of what our furry family members want and need.

I am drawn to CBD for pet health because of Carole, Lori, and Alicia’s experiences, as well as the countless others who have had similar results.


The best stories capture and hold the audience’s interest.

That’s only the beginning.

Sharing common hopes and experiences is what gives pet CBD storytelling its true power.

Marketers call it “social proof.”

It gives pet CBD marketing real clout.

Simply put, social proof is when people base their beliefs or actions on what other people think or say.

As old as the hills is the idea of social proof in persuasion.

Over the centuries, its strength hasn’t diminished in the slightest. It continues to be as compelling today as it did in ancient Egypt.

This idea works well with CBD marketing for pets in particular. It’s like a social proof accelerator.


Top CBD companies demonstrate how to use social proof for pet marketing in three straightforward ways.

1) First, they attract a steady stream of contented pet-owning customers.

Then they give people the chance to boast about their pets on social media. They will nonetheless carry it out. They can do it on the social media accounts for your business, too.

The use of social media is a significant factor in this.

A major source of interesting content is pet owners’ videos and photos.

You only need to curate it.

A great attention-getter for any business is satisfied customers posting pictures of their adorable pets online.

2) Second, they work with influencers to move up the social proof ladder.

Influencers are incredibly socially credible. It acts as a social proof booster, sort of.

Not just “regular” influencers are what we’re referring to. We’re referring to real pet influencers.

Imagine having the same name as the French Bulldog Mannie. He had 7.600 YouTube channel subscribers, 1.7 million Facebook fans, and 1.1 million Instagram followers as of the most recent tally.

A comment from Mannie carries a lot of “canine” social proof from the top dog online.

Mannie covers a broad range of goods. On his own website, he sells face masks, clothing, art, and drinkware. Additionally, he advertises supplements, CBD products, and even a car wash online.

He’s not the only one; a quick Twitter search for other pet marketing influencers yields a useful list. Currently, the big names are @remixthedog, @tinkandmeek, @milliegthegolden, and @coconutricebear.

Remember that even though I’ve been discussing dogs thus far, the same techniques apply to cats as well.

Check out some major feline influencers on Instagram like ThatLittlePuff, Nala Cat, Venus the Two Face Cat, and Smoothie the Cat to see what I mean.

3) Third, since company executives are also pet owners, they engage in conversation with other pet owners.

Answering questions on forums and leaving comments on blog posts are two quick yet effective methods for establishing authority and trust between pet owners online. Forums and blog comments are available for all niches.

The interaction that results there, if done well, elicits responses from other people. The more the better.

There you go, more social evidence.


influence specialist Dr. Roberth Cialdini explains the principles behind persuasion marketing in great detail.

His book, “Pre-suasion: A Revolutionary Way to Influence and Persuade,” goes even deeper about why the best persuasion marketers are so successful.

They essentially set up a target audience’s receptivity to a marketing message before it is presented. Thus, “pre-suasion.”

In terms of pet CBD marketing, this entails developing promotional materials for launching KLT, i.e., knowing, liking, and trusting.

Such materials serve the purpose of persuading potential customers before they investigate all the available social evidence regarding CBD for animals. In other words, it draws attention to the marketing message.

Developing KLT is dependent on skillfully written professional writing, even though social proof itself is primarily user- or influencer-generated.

The use of blog posts, email series, free reports, magazines, brochures, press releases, website SEO, and other attention-getting techniques is where they all come into play.

People are positioned at the top of the sales funnel by writing to generate KLT. It begins a natural progression toward increased social proof and sales.

I can be of assistance here. I have years of experience creating “pre-suasive” (and persuasive) marketing copy.

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